Honda Odyssey Respect the Van
Role: Creative Director, Art Director, Designer
About:
Nylon was tapped by RPA to create a commercial that paid homage to old vans and old 1970’s vintage airbrush art coming to life. A breakthrough strategy for a struggling minivan market. After the launch of the Respect the Van campaign, competitive car companies also adopted similar positions for their own minivan lines.
Look Development Process (Behind the Scenes)
Credits:
Ad Agency: RPA
Studio: Nylon
Creative Directors: Bryan Lee, Jason Cook
Senior Producer: Dan Bryant
Junior Producer: Jason Kirkham
Designers: Bryan Lee, Jason Cook, Wonhee Lee, Tomás Peña
3D Technical Director: Sungwook Su
3D Animators: Sungwook Su, Kevin Kim, Jae Hyun Yoo, Hojun Oh
Matte Painter: Derick Tsai
Compositors: Magnus Hierta, Sam Sparks
Rotoscope Artist: Edgar Diaz
Production Assistant: Danny Holcom, David Graybill
Storyboard Artist: Ben Michaels
Live Action: Nylon
Directors: Bryan Lee, Jason Cook
Executive Producer: Joe Montalbano
Producer: Jeremy Hammond
Production Manager: Leslie Godfrey
Production Coordinator: TeNeil Moore
Director of Photography: Joe Colangelo
Motion Control Operator: Rob Menapace
Motion Control Tech: Craig Shumard
Character Design: Titmouse Inc.
Traditional Character Animation: Titmouse Inc.
Creative Director: Chris Prynoski
Producer: Keith Fay
Director: Juno Lee
Animation Director : Dave Vandervoort
Clean-Up Supervisor: Junpei Takayama
Clean-Up: Jan Naylor, Dik Pose
Color: Sung Jin Ahn, Gabe Lee, Brian Kim