NIKE X ACRONYM® SFGANGGGEA Launch Event

Role: Consultant, Social Media, Design Contestant, Promoter, Promotional Giveaway

About:

I was tapped by Richard Liu of The Darkside Initiative to help promote a NIKE X ACRONYM® event held in San Francisco, CA and Portland, OR. SFGANGGGEA 02.15.22 private event located in San Francisco, CA. Helped promote the event and giveaway on my personal social media accounts @ACRHIVE + @ACRHIVIST.

In addition, a design contest was held internally for invite only contestants to design their own unique heel clip designs that could be 3d printed and attached to the rear of the Nike X Acronym Blazer Low’s. I made one design for fun. Other explorations to follow as a case study.


Credits:

Client: The Darkside Initiative

Client Contact: Richard Liu

Consultant / Social Media / Promoter / Design Contestant / Promotional Giveaway: Bryan Lee

Promotional Giveaway Items and Graphic Design by: Brandon Smith (The Anix)

Photographers: @jyshih21, @ekaterinagorbacheva.art, @vibrvncy, @lids_harper, @bshigeta, @mark_j_chua

Music: @theanix, @dan_the_a

Production: @race.service, @kinjaz, @itsmaokawakami, @philgarvin, @darrenrwong

RaceService Team: @rev_sect, @sjparrk, @max_vandenberg

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