Tennis Channel Brand Promo

Role: Creative Director, Art Director, Designer

About:

Pitch Concept: The Universe is comprised of light, color and a strong sense of vitality. Through intertwining strings of meticulous detail, we plunge from an outer galaxy straight into the center of a racquet. The encounter initiates a sequence of bending and braiding in double-helix fashion creating windows of dynamic play of the most elite players in the game. Strong typography of countries and cities accelerate and lock into place illustrating the description of the action at play. The strings fuse and emerge back out into the universe to construct the Tennis Channel logo in front of a global scene.

In the end this idea never saw the light of day, but fun nonetheless.