Apple MacBook Pro Touch Reveal 2016

Role: Art Director, Designer

About:

After successfully concepting and designing for the MacBook Pro Launch/Design film, the next project was to look at different ways to reveal the MacBook Pro on stage. The two main ideas I explored were 5-10 second teasers 2 weeks before the launch event and a traditional reveal film. For both approaches, I concepted 2 teasers and 1 trailer. This project went for a wild ride at Apple that went into 4 distinct phases over the course of 5-6 months which ended with a different approach. I was fortunate to be apart of 2 out of the 4 phases. These concepts never saw the light of day but were exceptional approaches.

Credits:

Apple: MARCOM

Creative Director: Larry Frey

Art Director / Designer: John Nguyen

Art Director / Designer: Bryan Lee “Symbolism, Expressions, Timeline”

Writer: Paul Bartow

“Implosion” - 3D Artists / Designers / Animators: John Nguyen, My Tran, Nick Conn, Robin Roepstorff, Bryan Lee