Motorola Edge 3 Global Campaign: Find Your Edge

Role: Designer

About:

Motorola partnered with Los York to launch the global Motorola Edge franchise, a line of premium tier devices. The team developed a cross platform campaign centered around the FIND YOUR EDGE and executed end to end. The campaign positioned Motorola as a legitimate competitor, to the likes of iPhone and Galaxy, earning more than 2 billion impressions in the weeks after launch.

Credits:

Client: Motorola

End to End: Los York

Managing Director, Partner: Melina Osornio-Andrade

Executive Creative Director: Scott Hidinger

Creative Directors: Adam Alshin, Laura Pol, Ergin Kuke, Ian Liu

Art Directors: Emily Davis, Radu Pose, Sofia Magdalena Gahn

Executive Producer: Eric Zapakin

Producers: Jake Hiller, Michael Early, Mariana Suarez

Brand Partner: Rachael Ehrlich

CG Superviser: Carl Stern

Copywriters: Ellen Houlihan, Adam Peterson, Katy Hamilton, Sara Oakley, Martin Backer

Designers: Bryan Lee, Sebastian Onufszak, Ana Andreeva, Rick Legorreta, Jon Parr

3D / 2D Animators: Brandon Fretwell, Steve Dabal, Gokcecan Gursoy, Steve Savalle, Zach Antell, Manuel Martin, Steve Wolf, Max Krone, Joe Myers, Terry Lush, Dan Darling, Rudy Taege, Rolando Barry, Andrea Philippon, Guido Lanari, Advaldo Vieiro, Danesh Taraporevala, Germano Mombach, Vitor Mancini, Jhonathan Oliveira, Federico Leggio Filiberto Chiarinelli, Michael Dobbs, Ronaldo Amador, Paul Goldsmith, Parker Schmidt, Mark Thorsen, Eduardo Escanho

Lead Editor: Emma Blackman

Editors: Conner Griffith, Ryan Rakes, Doug Zabroski, Hanna Sturwold

Photographer: Sebastian Guerra

Coordinator: Tara Seewack

Storyboard Artists: Dan Smith, Lee Milby, Steve Wolf, Robert Kalafut