Ad Council Tear The Paper Ceiling

Role: Designer

About:

In this campaign for Ogilvy and Ad Council, Los York director Gabriel Novis shed light on “the paper ceiling” – highly qualified job candidates who are turned down due to a lack of formal education or resume credentials. The final film takes us on a journey of emotions, effectively inspiring and ultimately empowering the audience to create necessary change in the workforce. Slideshow images are from the final film.

Credits:

Client: Ad Council

Agency: Ogilvy NY

Studio: Los York

Executive Creative Director: Scott Hidinger

Managing Director: Melina Osornio

Executive Producer, Live Action: Leticia Gurjao

Executive Producer, Creative & Post: Eric Zapakin

Head of Production: Earl McDaniel

Line Producer: Russel Katzman

DP: Jeremy Snell

Senior Producer: David Thomas

Media Manager: Rod Thomas

Creative Director: Michael Schaeffer

Director: Gabriel Novis

Editor: Mah Ferraz (Cut+Run)

Assistant Editor: Andy Koeger

Designers: Bryan Lee, Sebastian Onufszak, Christian Palma, Elena Sáenz de la Torre Loras

2D Animators: Richard Lampasone, Brian Hwang, Milo sa Colorado

Sound Design & Mix: Raphaël Ajuelos

Color: Kath Raisch (Company 3)

Roto & Paint: Rotomaker