Sony like.no.other

Role: Designer

About:

Blind had the great opportunity of working with Sony Global Marketing Group to take part in the initial development of their like.no.other brand. Y&R reached out to join their creative team in the early development of the SONY global rebrand.

like.no.other had just been written as Sony’s new slogan, signifying the forward thinking nature of it’s business, people, products and culture. The goal of the project was to define its identity as a mark and logotype, also developing its application throughout all customer touch-points such as TV, print, online, shop fronts, collateral, etc.