UniMás Rebrand

Role: Art Director, Designer

About:

We partnered with UniMás to develop the logo, brand identity, and multiplatform launch campaign for Univision Communications’ rebrand of TeleFutura to UniMás. The goal was to solidify UniMás as the number two Spanish-language network in America behind sibling network Univision, and appeal to the network’s growing audience of Hispanic Millenial trendsetters.

To announce the rebrand of TeleFutura to UniMás, we created a multiplatform campaign that consisted of a brand spots, print ads, and digital billboards, wallscapes, bus wraps, and posters throughout Los Angeles, New York City, and Miami. The campaign is built on the foundations of the “Más” communication strategy, by featuring the network’s top talent overlayed by bold “Más” typography.

The third step after launch and implementation of the multi-colored package was the branding for each movie night. The team at UniMas wanted as much story as possible packed in the branding of each package.  

Credits:

Client: UniMás

Studio: Troika

Creative Directors: Dale Everett, Reid Thompson

Managing Creative Director: Paul Brodie

Art Directors: Marc Juon, Bryan Lee

Designers: Paul Yeh, Jeni Wamberg, Tin Tran, Karen Tran, Brian Hwang, Marc Juon, Bryan Lee

Animators: Brian Hwang, Orlando Costa, Karen Tran, Dave Yan, Phil Bichsel